HYBRID EVENT: You can participate in person at Paris, France or Virtually from your home or work.

8th Edition of International Conference on

Traditional Medicine, Ethnomedicine and Natural Therapies

June 05-07, 2025 | Rome, Italy

Traditional Medicine 2024

Traditional herbals where east meets west: How ancient wisdom meets modern science

Speaker at Traditional Medicine, Ethnomedicine and Natural Therapies 2024 - Amit Chandra
Fellow-Botanical Innovation, Amway R&D, United States
Title : Traditional herbals where east meets west: How ancient wisdom meets modern science


Current “East to West” customer empathy research highlights a need for traditional medicine and ingredients to be supported by modern science. This presentation will highlight the relationship between plants and people through Traditional Chinese Medicine and Ayurveda generational knowledge systems. Eastern perspectives of health and wellness will be examined using empirical evidence to support applied aspects of this stream (consumable products). Examples of “fit for purpose” products developed through bridging traditional ingredients and health benefits to modern scientific controls of quality, safety, and potency/efficacy focused on specific phytonutrients and phytonutrient-class will be explored. Resource sustainability and environmental stewardship will also be shared with cultivation, harvest and manufacturing best practices. Differences and commonalities between traditional herbal medicine and botanical / dietary supplements regarding regulatory, quality, and claims will be discussed as well.

Audience Take Away Notes:

  • How the new generation of customers / population perceive traditional herbals and medicine for their health and wellness needs.
  • Current fit for purpose scientific options, guardrails, and applications when it comes to supporting ancient wisdom with modern science.
  • Regulatory situation and categories for herbal medicine in east and east.


Dr. Amit Chandra serves as Fellow / Advisor for Botanical Innovation at Amway Innovation and Science, I&S), previously known as R&D at Amway Corporation. Amit’s area of focus at Nutrilite & Artistry brands at Amway is directed towards innovation, discovery and development of health and beauty products (dietary supplements, traditional herbals, food and beverage, cosmetics, skin, and personal care). Amit’s passion is to convert the traditional botanical medicine / ingredients that have established evidence of efficacy based on ancient wisdom by using modern science to evolve into current products that can delight consumers. The focus is also on consistency in quality, safety, and authenticity of ingredients. Amit’s Mantra: Let ancient wisdom meet modern science for holistic wellness solutions that help people live happier and healthier lives.