Current “East to West” customer empathy research highlights a need for traditional medicine and ingredients to be supported by modern science. This presentation will highlight the relationship between plants and people through Traditional Chinese Medicine and Ayurveda generational knowledge systems. Eastern perspectives of health and wellness will be examined using empirical evidence to support applied aspects of this stream (consumable products). Examples of “fit for purpose” products developed through bridging traditional ingredients and health benefits to modern scientific controls of quality, safety, and potency/efficacy focused on specific phytonutrients and phytonutrient-class will be explored. Resource sustainability and environmental stewardship will also be shared with cultivation, harvest and manufacturing best practices. Differences and commonalities between traditional herbal medicine and botanical / dietary supplements regarding regulatory, quality, and claims will be discussed as well.
Audience Take Away Notes:
- How the new generation of customers / population perceive traditional herbals and medicine for their health and wellness needs.
- Current fit for purpose scientific options, guardrails, and applications when it comes to supporting ancient wisdom with modern science.
- Regulatory situation and categories for herbal medicine in east and east.